Corporate Social Responsibility (CSR)

We all know that the majority of consumers drink responsibly, but we are aware that alcohol can be consumed in a manner that can create problems for individuals and the wider society.

At Maxxium UK, we are committed to enhancing social responsibility by promoting responsible consumption and by making ourselves accountable for how we market our brands. We are continually strengthening our procedures to ensure we comply with the law and social norms. We recognise our responsibility to tackle what are serious issues for society. Implementing policies and procedures for responsible marketing and promotion remain a priority.

We are signatories to The Portman Group and actively support and the following trade associations:

Our statement on slavery and human trafficking, pursuant to the Modern Slavery Act 2015, can be read here.

Tax Strategy

Please click on this link to read our tax strategy


We are committed to supporting Drinkaware and their core campaigns.

Talk to your kids about alcohol

It’s important to talk to your child about alcohol sooner rather than later, and to keep having conversations with them as they grow up. Get all the tips and advice you need about children and alcohol right here.

The Public Health Responsibility Deal

We are committed to supporting a number of pledges within The Public Health Responsibility Deal to work with the government to:

  • Foster a culture of responsible drinking
  • Positively promote 'healthier' behaviours and lifestyles
  • Adapt the environment to make healthy choices easier

One of the pledges aims to provide simple and consistent information in the on-trade (eg pubs and clubs), to raise awareness of the unit content of alcoholic drinks.